The transitory retention of a primary sensory stimulus.
Lasts from a fraction of a second to a few seconds.
Visual sensory memory lasts a third of a second (every fraction of a second, our snapshot of the world is refreshed). Auditory sensory memory (aka echoic memory) lasts a few seconds (just as we ask people what they were saying we often hear them via our echoic memory).
SHORT-TERM MEMORY
Lasts for roughly 3 to 30 seconds. Its decay begins within a few seconds.
Short-term memory divides into automatic processing, in which a memory is not consciously manipulated, and effortful processing (or working memory), in which a memory is actively maintained through various processes, such as subvocal rehearsal.
Working memory relies on at least two different storage mechanisms: the phonological loop - stores acoustic information through subvocal rehearsal of words or sounds, and the visuospatial sketchpad - stores visual and spatial information about object characteristics and localization.
LONG-TERM MEMORY
Memories older than 30 seconds to our most remote memories.
Parsed based on its sensory form (ie, verbal, visual, olfactory, etc.), and whether or not there is awareness of the memory.
Declarative (aka explicit) memories are consciously recalled (eg, reciting a country's capitals) and nondeclarative (aka implicit) memories are those that are unconsciously retrieved (eg, riding a bicycle).
Declarative memory is most commonly subdivided into episodic and semantic memory.
Episodic memory refers to our recollection of episodes, typically autobiographical episodes, which have a strong contextual stamp, whereas semantic memory refers to our knowledge stores: our collection of facts or information, which have no contextual stamp.
Nondeclarative memory encompasses several different unconscious forms of memory - three prominent forms of them are:
Procedural memory (our skills learning)
Priming (improved ability to identify recently perceived stimuli in comparison to new stimuli)
Classical conditioning (the transformation of a neutral stimulus into a conditioned stimulus with a conditioned response)